New Google tool aims to provide more insight into online searches

Google has launched Google Insights for Search, an extension of Google Trends, designed to be used by advertisers, small business owners, academics and others.

Like Google Trends, the Insights software lets users type in search terms and then see search volume patterns over time and the top related and rising searches. But users can also now compare volume trends across multiple search terms, vertical industry categories, geographic regions and time ranges. (Source: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9111841)