Protein® Feed
London by Walkman
Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the subway systems of London, New York and Sydney, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.
PSP Porn
Following earlier news of Hollywood movies on your PSP, comes the inevitable porn releases [NWS].
Adult movies in the PSP-friendly Universal Media Disc format will be released in Japan this summer. Two publishers will offer a total of eight movies specifically for the PSP. Adult-content publisher Glay'z will release five titles starting on July 8, while fellow publisher H.M.P. will release three additional titles on July 16. The movies will be priced between 1,995 yen ($18) and 3,990 yen ($37).
While software releases for the PSP are subject to approval from Sony Computer Entertainment, the Sony gaming division does not hold sway over movies released for the device.
"Unlike games, we believe that UMD movies are an all-purpose media, like DVD movies. We do not control their content in the way that we do with games," commented an SCE representative in a previous interview with Impress PC Watch. "We are not in a position to know what kinds of UMD videos get released."
